By Colin Thompson, ICS Accounting Commercial Director
I’ve shared the pain of entering awards with blog readers before: setting aside partiality and habits to take a truly objective view of the company, then shuddering at having to be very “unBritish” and shout about the good things you do! But not only is it a good excursive in self-evaluation, it’s worthwhile visibility and publicity, too: if you don’t tell people how good your company, services or ethos are, how are they going to know? And whether acclamation or honest feedback, what you get back from entering awards or stretching for accreditations is always invaluable to learning, recognising and growing.
Poring over wordcounts on entry forms is something I’ve burned the midnight oil over, so I feel the right to do something also unBritish: celebrate our results with pride! Especially as some of them involved no influence or late nights from me…. It’s also a good opportunity to dig deep and underline some of the daily “how”s, that got us there- and “how” we could take these practices further.
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